I shouldn’t love this commercial…

But of course I do.

Why “shouldn’t” I like it, you might ask. Because I should watch it and say “yes, and…?” Because its images should be so commonplace that they evince no emotion, only boredom. Because it should be assumed that a priest and imam can be great friends who buy thoughtful gifts for each other. Because it shouldn’t have to be made at all.

But we live in the world we do, and here some of our most beautiful imagery is selling you something.

What a world…

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